Q: What inspired your journey from studying Media, Communication & Culture at Nelson Mandela University to becoming the spokesperson for the MEC of Health?
A: From a young age, I had a keen interest in reading, writing, and speaking. In high school, I was actively involved in debating, excelled in English and History, and made it a habit to read the Sunday Times and keep up with current affairs. These interests naturally aligned with a BA in Media, Communication & Culture, and I knew this degree would open doors for me in Journalism. The qualification was also broad, with modules beyond media into communication and strategy. That proved invaluable because I could draw directly from that foundation when I transitioned into corporate communication and later government. My path has been about connecting a passion for storytelling with a responsibility to serve the public through clear and credible communication.
Q: What does a typical day in your role look like, and what are the biggest challenges you face in communicating health matters to the public?
A: No two days are ever the same. Public service requires agility, and working in health adds an extra layer of responsibility because the information we share directly affects people's lives. A typical day can involve briefing the MEC, managing media enquiries, protecting and projecting the department's image, and keeping a pulse on what is happening across health facilities. It also means drafting speeches, writing statements, responding to crises, and organising events that bring health messages closer to communities. The biggest challenge is simplifying complex medical information into language that is clear, accessible, and relatable to ordinary people, while remaining accurate and credible.
Q: Health communication directly affects people’s lives — how do you ensure your messages are clear, accurate, and accessible across diverse communities in the Eastern Cape?
A: Health communication must never be abstract; it has to meet people where they are. In the Eastern Cape, that means making sure information is not only correct but also delivered in a language and format that people truly understand. We work closely with health professionals to ensure accuracy, and then translate that knowledge into plain, accessible language, most importantly in isiXhosa, which is the main language spoken in the province.
We also rely heavily on community media, local radio stations, small newspapers, and trusted community voices, because these are the channels people engage with daily. Social media and mainstream platforms play a role, but it is often community radio, speaking in the people’s own language, that has the deepest impact. We complement this with on-the-ground activations, outreach campaigns, and storytelling that resonates with people’s lived experiences.
Our goal is simple: health messages must be understandable, relatable, and trustworthy, so that no one is left behind when it comes to information that can save lives.
Q: What skills and qualities do you believe are most essential for success in a high-pressure role like yours?
A: This role demands:
Agility and flexibility, the ability to adapt to fast-changing situations. Strong writing and communication skills, whether drafting speeches, statements, or social media updates. Critical thinking and research ability, to keep up with developments and respond accurately. Emotional intelligence and resilience, dealing with crises and sensitive issues, require calmness and empathy. Stamina and commitment are required, as the work involves long hours, extensive travel, and constant availability.
Q: What advice would you give to young graduates who aspire to build a career in public relations, media, or government communication?
A: Don’t chase the spotlight, chase substance. Start by mastering the craft of asking the right questions: the 5 W’s and an H (Who, What, Where, When, Why, and How). If you can answer those clearly, you can tell any story well. Secondly, be intentional with social media. It has pros and cons, but if you learn to master it, it will work for you and not vice versa. Use it as a tool to inform, engage, and build credibility. Thirdly, stay curious and informed; the more you read, research, and engage with current affairs, the sharper your perspective will be. Fourthly, be agile; the communication environment changes quickly, and public service in particular demands flexibility. Finally, build your reputation on integrity and credibility. Trust is everything in this field, and it will carry you further than any opportunity.