Behind the Mic with Algoa FM’s Lee Duru
World Radio Day celebrates the power of radio to inform, educate, and connect people across communities and borders. It highlights radio’s unique ability to give voice to the unheard, foster dialogue, and provide trusted information in times of change.
In the dynamic world of South African media, Lee Duru has carved out a name for herself as a versatile and influential voice. Best known for her work on Algoa FM, she joined the station’s popular breakfast show in 2016 and has since become a trusted and engaging presence across the Eastern Cape. Her warmth, authenticity and sharp storytelling ability have made her a favourite among listeners.
Armed with a National Diploma in Public Relations Management and a BA Honours in Corporate Communications fromNelson Mandela University, Lee built a strong academic foundation in drama and media-related disciplines. This training laid the groundwork for a multifaceted career spanning radio, television and film.
Beyond the microphone, she has appeared in South African productions, worked behind the scenes as a content creator and director, and established herself as a writer, public speaker and entrepreneur - all while embracing her role as a devoted mother and active member of her community.
Can you tell us about your current role and what a typical day looks like for you in broadcasting?
I’m currently a co-host on Algoa FM’s Breakfast Show, and have been for the past 10 years. No two days are ever the same. My mornings start very early, and from the moment the mic goes on, it’s all about energy, connection and co-creating a show that feels relevant, entertaining and human.
A typical day includeschecking in with one another and aligning on what’s most relevant, most pertinent, and most entertaining. We’ll look at what’s happening locally, nationally or internationally. What’s trending, what’s being talked about online, and what people are feeling in real life. Then we decide how we want to approach it: what’s the angle, and how do we keep it informative but still fun and/or interesting.That could mean interviewing guests, unpacking a big story, creating a song scenario and always engaging with listeners in real time.
Outside of studio, there’s my masters studies, consultation work, MCeeing,content creation, brand work, and being an executive assistant, driver and chef to my 17yr old daughter, Elah.
Was there a specific moment when you knew that radio or broadcasting was the path you wanted to pursue?
It wasn’t one dramatic moment, but more a gradual realisation. I’ve always loved storytelling and communication, and I’ve always been drawn to work that connects with people. My radio career started at Ubuntu FM way back in the day, and from there I moved into television. But in 2016, when I returned to PE, I was approached by Algoa FM to join Breakfast, and it’s been one of the most meaningful parts of my life since. It became a shared morning ritual and a real community where I could bring my personality, be creative, and connect with people.
With podcasts, streaming, and social media so popular today, why do you think radio continues to have such a powerful impact?
Radio is immediate and intimate in a way that very few platforms can match. It’s a community noticeboard, a comedy show, and a therapy session all in one. Even with all the digital options available, radio still creates a sense of community and this is especially important in a world where people are increasingly isolated. It reflects what’s happening in real time, in people’s cities, on their roads, in their lives. And that shared experience is powerful.
What does World Radio Day mean to you personally as a broadcaster?
For me, it’s a reminder that this work matters and that people genuinely build radio into their lives. It’s also a moment of gratitude for the listeners, for the privilege of being trusted, and for the opportunity to do meaningful work through a medium that still has heart.
What advice or message would you like to share with students who aspire to build a career behind the mic or in production?
Be yourself, even if it takes time for people to get you and warm up to you. When I started at Algoa FM, not everyone understood my delivery or my humour, but I stayed true to myself and, with time, I built a real connection with the audience that was meant for me.
Also, stay curious and stay current. The industry evolves fast, and the people who last are the ones who keep growing.
And lastly, don’t underestimate work ethic. Be prepared, be consistent, and be professional. That’s what turns talent into longevity.
With a career built on passion, professionalism and purpose, Lee Duru continues to inspire both on and off the air. Whether behind the microphone at Algoa FM or working across film and community initiatives, she remains a powerful example of dedication, talent and balanced success in South African media.